Launch Why MECCHA CHAMELEON Sold 20 Million Copies—and Why Big Studios Struggle
MECCHA CHAMELEON sold 20 million copies with a two-person team. Here’s why it worked—and why big studios struggle to replicate the same model.
Launch 
Tools Mobile Game Development Handbook | A Design Checklist from Concept to Retention and Monetization — For Indie Developers to AAA Studios
A mobile game development handbook covering planning, core gameplay, retention, monetization, live operations, KPIs, testing, and post-launch updates.
Post-Launch Mobile Game Live Operations Manual | How to Improve Retention, DAU, Conversion, and Revenue
A practical framework for improving retention, DAU, payer conversion, and revenue in live mobile games, with prioritization, roadmaps, and a KPI checklist.
Tools Game Business Decision Manual for Executives | Planning, Launch, Live Operations & End-of-Service
Game Business Decision Manual for Executives | Planning, Launch, Live Operations & End-of-ServiceHello, I’m Toroneko.Gam...
Tools The Playbook for Official Game X Account Strategy | How to Design Strategy, Roles, and Posting Structure
A practical playbook for designing an official game X account. Learn how to define strategy, roles, goals, target users, and posting structure before and after launch, and how to align X operations with your game’s overall marketing strategy.
Japan Market Reality A Practical Guide to Gacha Design and Monetization Design for Mobile Games
A practical guide to gacha design and monetization design for mobile games. Learn what to validate before implementation, from core gameplay and monetization prototypes to user motivation, retention, and live ops.
Pre-Launch A Decision Framework for Game Projects | How to Judge GO, REWORK, or STOP Before Full Development
A practical framework for evaluating game concepts and prototypes before full development. Learn how to judge GO, REWORK, or STOP based on core gameplay, market potential, team capability, and business viability.
Launch Why Overseas Games Fail in Japan | What to Check Before Launch
This article explains the real reasons overseas games fail in the Japanese market and the minimum things business owners should do before launch, covering translation, ads, store page setup, quality, operations, and decision-making.
その他 About Toroneko | Consulting for Game Business
About Toroneko | Consulting for Game BusinessHello, I’m Toroneko.Thank you for your interest in Toroneko.On this page, I...