Tools

The Playbook for Official Game X Account Strategy | How to Design Strategy, Roles, and Posting Structure

A practical playbook for designing an official game X account. Learn how to define strategy, roles, goals, target users, and posting structure before and after launch, and how to align X operations with your game’s overall marketing strategy.
Japan Market Reality

A Practical Guide to Gacha Design and Monetization Design for Mobile Games

A practical guide to gacha design and monetization design for mobile games. Learn what to validate before implementation, from core gameplay and monetization prototypes to user motivation, retention, and live ops.
Pre-Launch

A Decision Framework for Game Projects | How to Judge GO, REWORK, or STOP Before Full Development

A practical framework for evaluating game concepts and prototypes before full development. Learn how to judge GO, REWORK, or STOP based on core gameplay, market potential, team capability, and business viability.
Launch

Why Overseas Games Fail in Japan | What to Check Before Launch

This article explains the real reasons overseas games fail in the Japanese market and the minimum things business owners should do before launch, covering translation, ads, store page setup, quality, operations, and decision-making.
その他

About Toroneko | Consulting for Game Business

About Toroneko | Consulting for Game BusinessHello, I’m Toroneko.Thank you for your interest in my work.On this page, I ...