Toroneko Marketing | Japan Game Launch Playbook

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The Playbook for Official Game X Account Strategy | How to Design Strategy, Roles, and Posting Structure

A practical playbook for designing an official game X account. Learn how to define strategy, roles, goals, target users, and posting structure before and after launch, and how to align X operations with your game’s overall marketing strategy.
2026.04.23
Tools
【Toroneko’s Game Marketing Academy】
Japanese-language articles and frameworks on game marketing, business decisions, live ops, and launch preparation. For readers who want to explore Toroneko’s original thinking in more depth, the full Japanese library is available here.
トロネコのゲームマーケティング大学
ゲームマーケター歴20年によるスマホゲームアプリマーケティングメディア
gamemarketinglab.com
ホーム
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Toroneko Marketing | Japan Game Launch Playbook
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