Hello, I am TORONEKO.
I’m a marketing specialist in the Japan game industry.
・ Over 20 years of experience in the game industry
・ Experience in advertising and marketing for both home video games and smartphone games
・ Experienced as a game producer in both home video games and mobile games
・ More than 60 game titles have been involved
・ You can consult with us about everything necessary for the game business. Can design and execute
profile
NAME: TORONEKO
Game Marketing Specialist
Over 20 years of experience in the game industry, over 60 dedicated game titles
Cumulative sales of home video games over 5 million
Mobile game maximum monthly sales of 1 billion yen or more
Japanese language profile site here
What i can do
We provide “marketing” that goes into the essence
Much of marketing in the gaming industry
“Sell games, get game installs”
It tends to be confused with “promotion” such as.
However, promotions such as “digital advertising,” “SNS operation,” “real events,” “net programs,” and “TVCM” are only part of marketing.
The essence of marketing is “creating a mechanism to sell things” from the game planning stage.
Toroneko from the planning stage of the game
・ How can I make something that sells?
・ How can it be delivered to users?
I will think about it with you.
We also have experience as a game development producer for both home video games and mobile games, so you can join the team from the development stage and carry out marketing with an eye on the future.
We have also released the “Toroneko Game Marketing 100 List,” which is a decomposition of “Making Marketing,” “Delivery Marketing,” and “Continuing Marketing.”
▼ Game Marketing 100 List ▼
[Related article]Game marketing 100 list
The important thing in marketing the game business is the formulation of a “marketing strategy.”
Once a “marketing strategy” is created, it is often the case that it is not updated as it is and is a mere ghost, but Toroneko always keeps updating based on the changes in the state of “market” and “title”.
When a measure is executed in advance of a measure idea without a marketing strategy
Is that measure necessary for the game? Is it effective?
We will proceed without understanding the significance of the measures.
How can we win with limited resources (people, goods, money, time, opportunities)?
Marketing strategy is “how to fight for results”.
We propose a “marketing strategy” based on the process of “purpose”-> “goal”-> “issue”-> “strategy”-> “tactic”.
The following is a partial excerpt of the sample marketing format, but we will design and execute the current product, the optimal strategy based on the company’s environment, and the measures to realize it.
We use our own tools to “standardize” marketing operations that tend to be difficult and complicated. This enables precise marketing design, implementation, and verification, and contributes to your business.
About marketing support service
We provide two types of marketing support.
One is “marketing support” work in all phases regardless of “new title before distribution” or “operation title”.
We provide marketing support that “continues to be connected by lines” rather than “single point measures”, including implementation verification and improvements to products and measures, rather than “just implementing measures”.
The other is “marketing” so that game developers, new marketers, and everyone involved in the project can acquire the profession of marketing, which tends to be “individualized” due to excessive dependence on the abilities of specific human resources. By “standardizing”, we will improve the organizational strength of the game business.
We will contribute to the creation of a game company that can compete by “standardizing marketing” consisting of four parts, such as “knowledge,” “tools,” “process,” and “mind.”
Work consultation
From consulting work to spot marketing work
We can discuss the content and form of work according to your needs.
We are waiting for your consultation.
Inquiry email address
contact_us@gamemarketinglab.com